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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Product Design and Development Tools | 15% | - Metrics and Analytics
|
| Portfolio Management | 10% | - Portfolio Evaluation
|
| Product Innovation Process | 15% | - Development Process
|
| Market Research | 10% | - Market Analysis
|
| Product Innovation Strategy | 20% | - Opportunity Identification
|
| Culture Teams and Leadership | 10% | - Organizational Culture
|
| Product Innovation Management | 20% | - Innovation Leadership
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
Janes is the product manager for a toy manufacturing and marketing company. The company has just embarked on developing a new product targeted at children between 8 and 12 years of age. Jane has just completed an early stage feasibility analysis of the product profitability potential. She has completed a comprehensive survey of the potential market, has examined the company's technical capability with respect to design and manufacture, has discussed the company's ability to market new product withe the marketing manager, and has developed an extensive spreadsheet to analyze the profit potential under diffrent scenarios.
What important consideration has Jance failed to take into account?
- A. Support from senior management
- B. The company's manufacturing capability
- C. The time to market
- D. The export market potential
Correct Answer: A 🗳️
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Which of the following are advantages of customer visits?
I. Helps the new product development team to understand customers better II. Face-to-face communication provides more than a phone interview III. Customer visits are one of the best ways of developing a customer viewpoint in team members who usually don't have much customer contact IV. There is a potential for interviewer bias
- A. I, II, III, IV
- B. II, III, IV
- C. I, II, III
- D. I, II, IV
Correct Answer: C 🗳️
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Ensuring, over time, that a product (or group of products) or services meets the needs of customers by continuosly monitoring and modifying elements of the marketing mix is generally the role of a ....:
- A. Project manager
- B. Product manager
- C. General manager
- D. Marketing manager
Correct Answer: B 🗳️
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Jane has been evaluating the state of the innovation portfolio at ACME Bricks and Construcion. Several simultaneous projects use the same set of product development experts. Moreover, many of thse projects are being delayed and compete with other business priorities. What critical aspect of portfolio management Jane loo at to adress these issues?
- A. Strategy execution
- B. Project flow
- C. Agile project development
- D. Resource allocation
Correct Answer: D 🗳️
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A functional team is best suited for which type of project?
- A. A project that demands total commitment from team members
- B. Product development that is totally new to the company
- C. Relatively simple product line extensions or improvements
- D. Highly complex, requiring strong cross-disciplinary collaboration
Correct Answer: C 🗳️
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