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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) Win Every Time
B) 1
C) 7
D) 15
E) Win Each Category
F) 30

2. Which scenario requires taxonomy updates?

A) Some categories have more than 100,000 inventory.
B) No categories have inventory of more than 10,000 users.
C) All categories have inventory of more than 10,000 users.
D) Some categories have zero inventory.

3. What is a BlueKai Mobile Statistical ID?

A) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
B) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
D) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
E) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.

4. Which of the following are two true statements about ID swapping? (Choose two.)

A) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
B) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
C) It is necessary in order to ingest data via the Online Ingest method.
D) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
E) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.

5. Which of these is a common use case for the Recency setting?

A) To prioritize delivery of the most recent users in an audience
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To hide older audiences and users that are no longer as valuable for targeting
D) To extend data delivery beyond the default period for the audience

Solutions: