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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action?

A) Revenue for conversion field
B) Page security level
C) View-through conversion search de-duplication value
D) View-through conversion window value

2. Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue

A) Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.
B) Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.
C) Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.
D) Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.

3. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her home page
B) On her index page
C) On every page of her website
D) On her Google Analytics destination URL

4. Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?

A) There is not variation to measure.
B) The variation is performing at the same level as the original.
C) The variation wasn't performing as well as the original.
D) The variation wasn't measured.

5. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
B) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
C) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
D) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.

Solutions: