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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A) Disapproved
B) Ineligible
C) Paused/Deleted
D) Eligible

2. You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A) var google_conversion_value
B) var Google_conversion id
C) var google_conversion_language
D) var google_conversion_format

3. Which of the following colors shows that the combination is performing at the same level as the original?

A) Green
B) Red
C) Grey
D) Yellow

4. You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data. Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics?

A) Traffic to a subdirectory
B) Excluding traffic from domains
C) Excluding trading from a specific IP address
D) User logins

5. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) Doug would need to know the value of the newsletter.
B) Doug needs to know what the final cost of the newsletter would be.
C) You can't track the ROI if there's nothing for sale as a result of the conversion.
D) Doug needs to know the product cost of the client, to find the return on investment.

Solutions: