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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?

A) Use a vote/survey message template to capture the response.
B) Use a text-response message template with embedded AMPscript to capture the response.
C) Use an info capture message template to capture the response.
D) Use an outbound message template with embedded AMPscript to capture the response.

2. Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A) Once an account is upgraded to Multi-Org, it cannot be turned off.
B) Shared Salesforce Data Extensions will be enabled in up to 5 business units.
C) Existing accounts cannot be upgraded to Multi-Org.
D) Custom profile and subscription centers will not be required.

3. Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes could be made to avoid any disruption of functionality?

A) Configure Multi-Org settings to account for both production instances in Setup.
B) Rename and delete sandbox synchronized data extensions before connecting.
C) Update query activities that reference the new synchronized data extensions.
D) Manually remove existing user mappings, attribute mappings, and tracking subscriptions.

4. Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? (Choose 2 answers)

A) Filter Activity
B) SQL Query
C) Decision Split
D) Entry Source Filter

5. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?

A) Edit the Content Permissions and Restrictions by Role setting for each user.
B) Build out an internal business governance and process to support this.
C) Set up Approval Workflow and Share setting inside Marketing Cloud.
D) Integrate an outside CMS with all these permissions built in.

Solutions: