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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 15% | - Advanced analytics
|
| Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Content and Messaging | 15% | - Multi-channel messaging
|
| Data Management and Segmentation | 20% | - Data modeling
|
| Discovery and Requirements | 15% | - Solution design
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
- B. API Event Entry, SQL Query Activity, Task Activity
- C. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
- D. Salesforce Data Entry, SQL Query Activity, Task Activity
Correct Answer: A 🗳️
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
- A. Single Send Journey
- B. Scheduled Automation utilizing Triggered Send Emails
- C. Journey that allows re-entry after exiting
- D. Scheduled Automation using a Send Activity
Correct Answer: D 🗳️
Explanation: Only visible for DumpTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > API Event > Automation Studio Activities
- B. Query Activity > Data Extension Entry Source > Journey Activities
- C. Salesforce Entry Event > Query Activity > Automation Studio Activities
- D. Import Activity > Decision Split > Journey Activities
Correct Answer: B 🗳️
Explanation: Only visible for DumpTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters ' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto- suppression list.
Which solution should the consultant recommend?
- A. Use the Import Wizard in Automation Studio
- B. Use a query activity to populate the auto-suppression
- C. Use an import activity to import a file from the SFTP
- D. Use Einstein Segment Recommendations
Correct Answer: B 🗳️
Explanation: Only visible for DumpTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A. Which method would facilitate this solution?
- A. In journey A, engagement split followed by Update Contact Activity to Boolean field on an Engagement data extension; query engagement data extension for journey B injection.
- B. In journey A, engagement split after email send. In Automation Studio, query Journey Activity data view for the Engagement Split Result Boolean field; use resultant data extension for journey B injection.
- C. In Automation Studio, query activity engagement on Journey System data view for email send in Journey A; use resultant data extension for journey B injection.
- D. In Automation Studio, use verification activity to verify engagement on email in journey A; query Engagement data extension for journey B injection.
Correct Answer: A 🗳️
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