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HP HP2-B85 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Printing Technologies and Concepts | - Printing technologies fundamentals - Imaging and printing solution benefits |
| HP Sales Fundamentals | - HP partner and customer engagement concepts - Sales positioning and value proposition |
| Customer Needs and Solutions | - Identifying customer requirements - Matching HP solutions to customer business needs |
| HP Imaging and Printing Portfolio | - Overview of HP imaging and printing products - Product features and capabilities |
HP Imaging and Printing Sales Fundamentals Sample Questions:
1. What is the primary reason you make more profit by attaching accessories to HP printer and MFP sales?
A) The margin on accessories is often much larger than on the core product.
B) When customers use accessories, they use the product more which results in their buying more supplies.
C) The accessories can be ordered from the web, so you do not have to spend time on it.
D) Attaching accessories increases transaction time with a customer and increases opportunity to cross-sell.
2. Which statement is correct?
A) HP offers a mix of new and refilled cartridges to give customers the choice between high quality and lower prices.
B) Third-party refilled and remanufactured cartridges are all produced in the same HP manufacturing plant.
C) HP only produces printers with refillable, modular toner systems to provide lowest cost per page (cpp).
D) HP produces All-in-One LaserJet cartridges because they are easy to use and provide consistently high print quality.
3. Why does HP continue to lead the imaging and printing industry? (Select two.)
A) product reliability
B) marketing expertise
C) less expensive products/services
D) broadest product portfolio
E) more printing formats
4. In the technology adoption life cycle, what are the "laggards"?
A) conservatives
B) pragmatists
C) innovators
D) skeptics
5. What are the core HP value propositions for imaging and printing products?
A) complete product portfolio, superior output, reliability
B) reliability, simplicity, real-world performance, superior output
C) affordability, reliability, quality, simplicity
D) affordability, quality, complete product portfolio
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: A,D | Question # 4 Answer: C | Question # 5 Answer: C |
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