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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which step should come FIRST when developing a communication strategy?

A) An analysis of the business environment and the needs of the organization
B) Planning the measurement approach to demonstrate impact
C) Determining the goals and objectives of the communication strategy
D) Identifying the key messages to communicate to audiences

2. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) When the speaker pays for mentioning her name on the blog.
B) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
C) When sharing the speaker's ideas.
D) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.

3. The corporate communication function in a large corporation should report to which business unit?

A) Investor Relations
B) CEO or other top executive
C) Human Resources
D) Marketing and Advertising

4. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It will provide a location for employee profiles.
B) It offers an online marketplace.
C) It builds connections and fosters collaboration.
D) It will be a place to share company information.

5. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Only the managers who will not be laid off be interviewed.
B) A random sampling of the managers be interviewed.
C) Interviews be conducted after layoffs have occurred.
D) Volunteers from the entire group be solicited for interviews.

Solutions: