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How to book the Marketing-Cloud-Consultant Exam
These are the following steps for registering the Salesforce Marketing-Cloud-Consultant exam:
- Step 1: Visit to Webassessor Exam Registration
- Step 2: Signup/Login to Webassessor
- Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam
- Step 4: Select Date, time and confirm with a payment method
For more information, please click here.
What is the duration of the Marketing-Cloud-Consultant Exam
- Format: Multiple choices, multiple answers
- Number of Questions: 60
- Passing Score: 67%
- Length of Examination: 105 minutes
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Customer Journey Design | 18% | - Apply personalization and dynamic content - Build decision trees and branching logic - Map customer journeys across channels - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys |
| Topic 2: Marketing Cloud Configuration | 18% | - Configure account settings and business units - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure lists and populations |
| Topic 3: Email Marketing | 18% | - Implement A/B testing andsend time optimization - Create and optimize email content - Apply template and content block strategies - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement |
| Topic 4: Automation and Data Management | 14% | - Build and manage automation workflows - Utilize automation studio effectively - Manage contact data and data hygiene - Implement SQL activities for data processing - Configure imports and exports |
| Topic 5: Discovery and Design | 18% | - Gather requirements and understand business objectives - Document current state and desired future state - Identify integration points and data flows - Define success metrics and KPIs - Analyze customer data and segmentation needs |
| Topic 6: Reporting and Analytics | 14% | - Configure and interpret standard reports - Provide actionable insights and recommendations - Track engagement and conversion metrics - Analyze campaign performance - Build custom reports and dashboards |
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